A Professional Beer Cellar by La Sommelière: Frio’s Vinicultural Expertise Meets the Booming Beer Market
As Europe’s leading wine cellar company, the Frio Group broadens its offerings by leveraging its technological expertise to introduce the BEER150. Available under the La Sommelière brand starting in July, this cellar facilitates the storage, cooling, and chilling of cans and bottles of beer with unprecedented cooling accuracy. This venture into the brewing world reflects a dynamic shift in consumption habits, where beer now plays a significant role in consumer preferences within establishments.
“This innovation arrives amidst the rapid growth of beer consumption in France, now accounting for 45% of alcohol purchases, compared to 29% during 2007–2011,” states Didier Grychta, president of the Frio Group. “As the leader in wine cellars, it was natural for us to accompany this shift by offering a conservation and value-enhancing solution tailored to the sector’s demands.”
Cooling Technology Designed for Hospitality
The BEER150 offers a temperature range from -6°C to +18°C, a rare asset in the market. This range not only ensures optimal beer preservation but also allows for express chilling—offering ultra-fresh service. This feature appeals particularly to establishments aiming to meet the summer expectations of a clientele seeking immediate refreshment. The cellar adapts the temperature to each beer type and format, be it cans or 75cl bottles.
Generous Capacity and Thoughtful Interior Design
With a total capacity of 128 liters, the cellar can hold up to 153 cans of 33cl, 65 bottles of 50cl, or 30 bottles of 75cl. Vertical storage prevents liquid and cap contact, reducing oxidation or leak risks. The steel wire shelves are robust, easy to clean, and suited for daily use in demanding environments. The backlit door, combined with the touch control panel, offers quick access and complete control over the settings.
Customizable Product Display
The multicolor LED lighting (amber, white, blue) transforms the cellar into a professional display. Each establishment can adjust the visual ambiance according to its graphic identity or seasonal changes. This attention to detail turns the BEER150 into more than just technical equipment—it serves as a full-fledged product showcasing tool, fitting seamlessly behind the bar or in visible service areas.
Tags: 2011, Beer cooler, BEER150, chilled beer, CHR beer cellar, design beer cellar, Europe, france, gastronomy, hotel equipment beer, La Sommelière cellar, or, professional beer cellar, professional beer storage, Restaurants, suppliers
